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About Us

About Us

The Madison Morgan County Convention & Visitors Bureau, Inc. (MMCVB) is a non-profit 501 (c) (6) that serves as the official destination marketing organization for the City of Madison and Morgan County, Georgia.

MMCVB works to advance Morgan County’s $53.84 million tourism industry that supports more than 450 local jobs. MMCVB promotes tourism through marketing including brand awareness, advertising, participation in regional and state destination marketing organizations, a role as Camera Ready Liaison for the film industry, and operation of a Regional Visitor Information Center –  Madison Morgan County Welcome Center.


To boost economic vitality and development by inspiring tourists to come, stay and take part in the local tourism economy.

A Georgia Association of Convention & Visitors Bureaus (GACVB) Gold Certified Organization

GACVB Certified Gold 2026

The MMCVB is a Georgia Association of Convention & Visitors Bureaus (GACVB) Gold Level Benchmark of Excellence (BEC) recipient, representing the smallest city and county organization to receive this high honor. The BEC program certifies that MMCVB adheres to practices and procedures that serve to increase the overall professionalism and effectiveness of the organization.


This recognition is determined by a state-wide Review Board comprised of industry professionals, with The Leadership Institute at Columbus State University serving as the certifying agency.


Board of Directors

Because of the MMCVB’s heavy involvement with the community, the organization is responsible to a variety of stakeholders including the MMCVB Board of Directors. The Board of Directors work as volunteers to manage the business and affairs of the MMCVB, with each member providing value through contributions of his/her time and talents.

Monthly board meetings are held to inform and update the board; these meetings are open to the public.

Board of Directors

Executive Board

  • Carol Sanchez – Chair (County-Elect)
    Park Manager, Park Ranger, Hard Labor Creek State Park
    (7/2021 – 6/2027)
  • Charles Marvil (City-Elect)
    Managing Director of Hospitality, MAD Hospitality
    (7/2021 – 6/2027)  
  • Brandie Anderson – Secretary
    VP Operations, Partner, Georgia Safari Conservation Park
    (7/2023 – 6/2026)

Board of Directors

  • Ron Collins
    General Manager, James Madison Inn
    (7/2023 – 6/2026)
  • Joshua Holland
    General Manager, Hampton Inn Madison
    (7/2024 – 6/2025)
  • Jay Homan (County-Elect)
    Assistant Superintendent, Morgan County Charter Schools
    (7/2024 – 6/2025)
  • Karen Wibell (City-Elect)
    Partner, Lane Conrads Corporation
    (7/2019 – 6/2025)
  • Krista Williams
    Owner, Harvest & Honey
    (7/2024 – 6/2027)
  • Hallie Jane Zimmerman
    Owner, Empire Mills/Hallie Janes Catering
    (7/2024 – 6/2026)


  • Jennifer Rosa León, Executive Director

Regular Meetings

  • 8:15 a.m.
  • Second Thursday of each month

Agendas & Minutes

Current agendas are posted prior to the meeting. Minutes are available following approval by the Board of Directors. Please Note: The MMCVB may take action to alter the order of the agenda or amend the agenda at the meeting.

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